Podcast

B2B influencer marketing

Listen to our podcast and let you be inspired by the great potential and impact of using industry experts for your company or organisation.

B2B Podcast for the MICE industry - Season 1 & Season 2

Welcome to our podcast series in which we talk about B2B influencer marketing in the world of MICE (Meetings, Incentives, Conferences and Events). We speak with people from all around the globe about the role, the meaning, the impact and the possibilities of B2B Influencer Marketing in different companies and organisations. We share case studies, discuss influencer marketing campaigns for destinations and other suppliers from our industry and beyond. And we speak with influencers to share their story to see how companies can benefit from collaborating with industry experts.

Listen on Spotify | Apple Podcasts | Google Podcasts | Youtube Season 1 | Youtube Season 2

Listen on Spotify Apple Podcast Google Podcasts Youtube

Alessia di Raimondo, Jaroslaw Marciuk and Mariska Kesteloo were the hosts of the podcasts. They interviewed people from the meetings & events industry and beyond. These interviews are not only for the people working in the meetings and events industry, but for everyone.

podcast MICE influencers Meetings, Incentives, Conferences Events

Topics that we covered were; How do you stay in touch with your target audience nowadays? And what kind of content do you post which is relevant today and for the near future? And how do you work with influencers, and who are these people?

Patrick de Pauw - Employer Branding
Giovanna Lucherini - Insights from the destination - How to work with influencers
Ivo Franschitz & Henrik von Arnold - How important are Ambassadors and Influencers for your destination
B2B Influencer Marketing in the MICE sector and destination marketing
Keith Jenkins - What can B2B influencers learn from the world of travel influencers
How to measure the success of your B2B influencer marketing campaign
Amanda Thurlow & Sabrina Meyers - Insights from the influencers - how can companies and brands benefit
Rupa Shah - What are the rules and regulations for brands and influencers
Julius Solaris - Thought leaders and influencers in the MICE Industry
om Augenthaler and David Wing- Learning and exchanging experiences about B2B influencer marketing with other industries

Amazing guests

Podcast Season 2

Hosts: Mariska Kesteloo & Jaroslaw Marciuk

  • S02E10 Antti Lumiainen & Nadia Rubtsova: How destinations can use the power and impact of industry experts

  • S02E09 Carina Bauer: The future of exhibitions and IMEX Frankfurt

  • S02E08 Robert Szulc: How you can benefit as an incentive company from creating your own community on Social Media?

  • S02E07 Maris Kuklis: Challenging times for airlines; how to use the power of marketing to stay in touch with your audience?

  • S02E06 Helen Moon: Wellbeing, mental health & B2B influencer marketing in the MICE industry

  • S02E05 Horacio Caamaño: How to start as an influencer in the meetings & events industry?

  • S02E04 Nyomi Rose: The undiscovered potential of TikTok for the MICE industry and the passion of Generation Z

  • S02E03 Anna Gorska: How International Associations can benefit from social media and marketing?

  • S02E02 Tim Williams: The role and importance of platforms in B2B influencer marketing

  • S02E01 Philippe Gonzalez: How to become an influencer on Instagram?

Podcast Season 1

Hosts: Mariska Kesteloo & Alessia di Raimondo

  • S01E10 Tom Augenthaler and David Wing- Learning and exchanging experiences about B2B influencer marketing with other industries

  • S01E09 Julius Solaris - Thought leaders and influencers in the MICE Industry

  • S01E08 Rupa Shah - What are the rules and regulations for brands and influencers?

  • S01E07 Amanda Thurlow & Sabrina Meyers - Insights from the influencers - how can companies and brands benefit?

  • S01E06 Dries de Geyter & Dennis Lippens - How to measure the success of your B2B influencer marketing campaign?

  • S01E05 Keith Jenkins - What can B2B influencers learn from the world of travel influencers?

  • S01E04 Ivo Franschitz & Henrik von Arnold - How important are Ambassadors and Influencers for your destination?

  • S01E03 Giovanna Lucherini - Insights from the destination - How to work with influencers?

  • S01E02 Patrick de Pauw - Employer Branding - How to use the impact and network of your employees?

  • S01E01 Alessia di Raimondo and Mariska Kesteloo - B2B Influencer Marketing in the MICE sector and destination marketing

Philippe Gonzalez: How to become an influencer on Instagram?
Tim Williams: The role and importance of platforms in B2B influencer marketing
Anna Gorska: How International Associations can benefit from social media and marketing
Nyomi Rose: The undiscovered potential of TikTok for the MICE industry and the passion of Generation Z
Horacio Caamaño: How to start as an influencer in the meetings & events industry?
Helen Moon: Wellbeing, mental health & B2B influencer marketing in the MICE industry
Maris Kuklis: Challenging times for airlines; how to use the power of marketing to stay in touch with your audience
Robert Szulc: How you can benefit as an incentive company from creating your own community on Social Media
Carina Bauer The future of exhibitions and IMEX Frankfurt
Antti Lumiainen & Nadia Rubtsova: How destinations can use the power and impact of industry experts
podcast MICE blogger influencer marketing destination

Season 3

The next season is coming soon.

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